Aly Wee Consulting - Hotel Revenue Management & Advisory Services - About Aly Wee

Aly partners with hotel owners and ownership groups to protect and grow the value of their hospitality investments. With deep expertise across both asset management and revenue strategy, she serves as a trusted advocate at the ownership level — holding operators accountable, sharpening commercial strategy, and translating day-to-day performance into long-term asset value.

Her approach blends the analytical rigor of revenue management with the strategic lens of asset management: a fusion of art and science, sharpened by years of hands-on experience underwriting deals, leading hotel transitions, and driving performance across diverse portfolios. Owners work with Aly for her sharp commercial instincts, her directness in operator conversations, and her ability to turn complex data into clear, ownership-focused decisions.

As one of the founding members of the Hawaii office, Aly led the Hawaii region’s expansion efforts and spearheaded the transitions of 11 hotels into the portfolio. Aly was integral in underwriting proformas for potential deals from both an ownership and management perspective.

Experienced and results-driven hotel revenue consultant and asset manager providing tailored, valuable expertise to hotel owners and operators.

Aly oversaw a diverse portfolio of independent hotels and condotels throughout the Hawaiian Islands ranging from budget to upscale properties.

~ Prior to joining the hospitality industry, Aly spent over four years working as a paralegal for family law, real estate, and corporate law firms.
~ Aly is a licensed Hawaii realtor and currently hangs her license with Coldwell Banker Island Properties.

A daughter and graduate of Iolani School, Aly obtained both her BBA in Finance and Executive MBA (2023) from the Shidler College of Business at the University of Hawaii at Manoa.

Aly is actively involved in industry and community leadership, serving on the Steering Committee for the Chamber of Commerce Hawaiʻi Young Professionals Program, where she also chairs the Sponsorship Committee. She serves as the Board Secretary for the Hawaii Women in Lodging & Tourism and also sits on the Developing Leaders Steering Committee for NAIOP Hawaiʻi. Her additional affiliations include the Urban Land Institute and Papa Lehua of the Women Corporate Directors Hawaiʻi Chapter.

Hotel Experience